AFP-IC Luncheon Program
Using Your CSR Story to Create Advocates, Brand Champions and Rabid Fans
11:30 a.m.- 12:00 p.m. Registration and Lunch Buffet open
12:00 - 1:15 p.m. Program
Location: The Willows on Westfield, 6729 Westfield Blvd, Indianapolis
AFP Members: $30
Vicki Bohlsen, the president of Bohlsen Group, the first Indiana company to earn B Corporation certification for its commitment to corporate social responsibility (CSR), presents on how to build a CSR culture in your organization. She'll then be joined by a panel of Bohlsen Group's public relations and marketing experts to discuss the best ways to leverage CSR impacts in order to earn media attention, energize donors, build up your supporter base and more.
Panelists will take audience questions and answer using their own experience creating unified marketing campaigns. Key takeaways include:
- Creative ways to activate your brand ambassadors and donors through street level marketing campaigns that celebrate your CSR efforts
- How applying a unified marketing mindset to CSR stories can drive fundraising momentum
- Unifying development and communications strategies to amplify fundraising events and CSR stories
Vicki Bohlsen - President, Bohlsen Group
Vicki Bohlsen, President and owner of Bohlsen Group, is a seasoned and award-winning public relations consultant with more than 30 years' experience. Vicki had a successful career with some major brands as an employee and a freelancer before she began one of Indianapolis' largest full-service integrated communications firms. Her more than 30 years' experience in broadcasting, public relations, and strategic marketing has afforded her the chance to work with countless organizations to ensure that their communications efforts further their organizational goals.
David Cordell - Creative Director
David brings creative vision and design to Bohlsen Group's unified marketing campaigns as leader of the creative services division. Dave lends his talent to everything from advertising, videos, grassroots marketing, websites, and digital content produced to support brand growth.
Jordan Overton - Director, Online Media
Jordan builds brand awareness and implements unified marketing campaigns through content leadership and managing the day-to-day digital presence of local, regional and national brands. On any given day, you'll find Jordan developing digital strategies, building relationships via social media, live tweeting, and analyzing trends through paid and organic social media campaigns.
Jessica Redden - Director, Events Publicity and Promotions
Jessica leads media relations outreach and promotions strategy for events, concerts, festivals, and more across the country. On any given day, you might find her braingstorming new tactics, bartering ticket trades, or scheduling and overseeing complex press tours.